This project defines the visual language for the BOSS x PHIPPS partnership. As Graphic Designer, I created the graphic guidelines for the collaboration, including collage compositions, layout systems and logo application rules across digital and partner channels.
As a Graphic Designer on this project, I developed mockups and guidelines for multiple communication formats, including website, newsletters, social media and WHS partners.
I defined clear rules for logo placement and cropping to ensure a cohesive and consistent visual identity across all touchpoints.
I introduced the use of collages as a key creative device, as they best represent the combination of both brands and visually express their fusion and partnership.
