Development of graphic layouts for BOSS and HUGO newsletters. Working alongside CRM team and aligning creative direction, to keep each brand's visual identity.
I worked in daily CRM tasks such as product push and retail request newsletters. Plus, I worked on seasonal projects like SALE and Experience Week.
SALE Seasonal Project
On this topic I develop a graphic concept that will be used by Omnichannel, to advertise SALE campaign.
I create concept, guidelines, manage requests from CRM and Visual Merchandising, developing all graphical assets from static to animations.
Review signages, performance marketing adds and e-invites.
Developing print Sale cards for Private Sale.
